Gluten-Free | Dairy-Free | Egg-Free | Nut-Free | Soy-Free

Thank You Thursday

Posted on July 17, 2014 by Joanna Gaston

Guys, I am really beside myself tonight.....we sold out for the FOURTH week in a row at the Whole Foods farmers market! A couple of things really struck me this week--one especially tonight--and that's the encouragement from complete strangers turned customers turned friends.
People are believing in what The Kind Cake is trying to accomplish and that means the world to us. We really believe in what we are doing, in our product and the mission behind it (without which The Kind Cake wouldn't exist). To see the evolution of a customer turn into a friend is something that will be forever etched in my memory bank. Other things that are tattooed inside my dome: the smiles on kids' faces when they try the cakes, the sweetest repeat customers and the positive reactions of people sampling the cakes who were at first hesitant to try a cupcake that is free of literally everything.....(but oh so flavorfulllllll). These are just a few things that make this journey so worth it.
People begin small businesses and other people support those businesses; I'm so grateful to all of them. Those who have built small businesses have made it possible for me to do the same. Those who support them are the only reasons the businesses thrive. So for those of you who fall into that category: THANK YOU. Yeah, I'm talking to you.
 "When life shows you how love should go, write the world a thank you note."

- The Kind Cake 

I believe in serendipity and I believe in things ordained by something that's infinitely bigger than me. Thank God for that.

with kindness,

Joanna.


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